EN
NDQA NDQA
Diamond from Nature, We Treasure
Assurance of Quality, We Promise
“Natural Diamond Quality Assurance” Mark Scheme
“Natural Diamond Quality Assurance” Mark Scheme
  • The "Trade Descriptions Ordinance" of the Hong Kong SAR Government serves as the framework for establishing a program to enhance consumer trust in natural diamonds.
  • The objective is to provide customers with "Natural, Assurance & Protection" when acquiring natural diamonds.
  • The primary goal is to safeguard consumer interests by establishing standardized business practices.
  • Our steadfast objective is to maintain and enrich Hong Kong's standing as a premier shopping destination, the foremost hub for diamonds in Asia, and a leading global city in Asia.
Integrity Pledge
Consumer Protection
Participating retailers are committed to upholding the terms and conditions of the 'Integrity Pledge' and confirming full compliance with all current Hong Kong SAR Government Regulations on trading in diamonds and jewellery.
Members’ Commitment
Practice professional diligence and provide honest and factual information and services to consumers. Make clear and precise representations of your products and services to avoid misunderstanding.
4 Jewellery Quality Assurance Marks
Customers can shop confidently in Hong Kong as we strive to maintain industry standards and safeguard consumer rights.
Integrity Pledge Consumer Protection Members’ Commitment
Authenticity forms the basis, and Integrity takes precedence
We strive to ensure that consumers have fair rights, engage in open conversations with government and stakeholders, and promote the progress of the diamond industry for a better future.
Participating Retailers
Participating retailers must conduct their trade professionally and honestly, ensure that only natural diamonds are sold, and divulge all information about the diamond during the selling process.
3DG Jewellery 金至尊珠寶 Belford Jewellery Company Limited 百福珠寶行有限公司 Carnet Chow Sang Sang Jewellery Company Limited 周生生珠寶金行有限公司 Chow Tai Fook Jewellery Co. Ltd 周大福珠寶金行有限公司 C.S.S. Jewellery Co Ltd. 粵港澳湛周生生珠寶金行有限公司 Diamond ICQ Limited Emperor Watch & Jewellery (HK) Co Ltd 英皇鐘錶珠寶(香港)有限公司 Emphasis 艾斐詩 Eternity Diamond & Jewellery Ltd 永生珠寶有限公司 Fok Fai (Int'l) Jewellery Co. Ltd 福輝 (國際) 珠寶有限公司 Fook Loy Jewellery & Goldsmith Co. Ltd 福來珠寶金行有限公司 Fugar Jewellery Co. Ltd 富嘉珠寶有限公司 Gaily Jewellery Co. Ltd 嘉麗珠寶有限公司 Headragon Ltd 麟寶有限公司 Just Gold Company Limited 鎮金店有限公司 King Fook Jewellery Group Ltd (Masterpiece by King Fook) Luk Fook Jewellery & Goldsmith (HK) Co Ltd 六福珠寶金行(香港)有限公司 Ma Belle Jewellery Co. Ltd 瑪貝爾鑽飾有限公司 Mabros Jewellery 萬寶廊 Madia Jewellery International Co. Ltd 瑪姿鑽珠寶有限公司 King Fook Jewellery Group Ltd. 景福珠寶集團有限公司 One Price Jewellery Limited 不二價珠寶有限公司 Peonia Diamond Co. Ltd 彼愛麗鑽石有限公司 Prince Jewellery & Watch Company 太子珠寶鐘錶公司 PROMESSA Ronald Abram Ltd Sun Hai Jewellery & Goldsmith Co. Ltd 新喜珠寶金行有限公司 Tai Sun Jewellery and Gold Company Limited 大新珠寶金行有限公司 TSL Jewellery (H.K.) Co. Limited 謝瑞麟珠寶(香港)有限公司 Universal By Lydia Co. Ltd.